Denver’s National Western Stock Show & Rodeo is one of Colorado’s signature winter events, blending agriculture, competition, and Western heritage into a multi-week experience that draws locals and visitors alike. The 2026 event runs January 10–25.
The National Western is more than a rodeo. It is a full-scale showcase that includes livestock exhibitions, horse shows, rodeos, family activities, and vendor areas, all centered around celebrating the West and the people who keep it thriving. The event has become a major winter tradition in Denver, with programming spread across many days to give visitors plenty of options for planning a trip.
The National Western Stock Show traces its roots to 1906, when the first show was held in Denver. From those early beginnings, it grew into a long-running annual tradition built on agriculture, livestock excellence, and community celebration.
The organization’s own historical materials note how early Denver stock show efforts existed before 1906, with the formal National Western Stock Show establishing a lasting event that continued to expand over time.
For many travelers, the appeal is the range of experiences in one place. You can watch a high-energy rodeo performance, see elite livestock and horse competitions, shop Western goods, and experience the culture that shaped Colorado’s identity. It is a great fit for families visiting Denver in January, corporate groups looking for a memorable local outing, and anyone who wants a uniquely Colorado experience while in town.
The official National Western site lists the 2026 run as January 10–25.
Because it spans multiple weekends, it is easy to build a Denver itinerary around it, whether you are in town for business meetings, a winter vacation, or a quick weekend getaway.
When is the National Western Stock Show & Rodeo in 2026?
January 10–25, 2026.
How long has it been running?
It dates back to 1906 and has grown into a long-standing Denver tradition.
What can visitors do there?
The event includes rodeos, livestock shows, horse shows, activities, and shopping, with a schedule published by the organizers.
Heading to the Stock Show or Rodeo? Book your ride with Centennial Worldwide for comfortable, professional transportation in Denver, with spacious vehicle options that make it easy to travel with your group and gear.